5 Do's and Don’ts in Digital Marketing

Choosing to grow digital or optimize the marketing strategy of your business is not easy. To improve its visibility or its conversion rate, it takes time and creativity. Adopting good digital marketing practices from the beginning is essential to achieving your goals and seeing your efforts rewarded. To give you an overview you will get 5 Do's and Don’ts in Digital Marketing to maximize your return on investment.

Marketing is nothing new— has been around for hundreds of years. But in the last decade, almost all companies have started to invest in digital marketing. 

Digital communication media have become very important in the success of a project. According to 2020 data from Forbes, 55% of the world's population has access to the Internet and the trend is to favor shopping from a smartphone. Therefore, it is important that your business is not left out of this market, and as a leader, you must ensure that it is capable of developing a successful digital strategy.

In this post from Ghoori Learning, you get what digital strategy is and the 5 Do's and Don’ts in  Digital Marketing to design a successful digital marketing strategy.

What is a digital marketing plan?

A digital marketing plan is nothing more than a document that describes the details of each campaign such as short, medium, and long-term goals, strategies to achieve digital goals, channels to use, action and development, investment, and budget allocated for each campaign, schedule, and roadmap, etc.

Most companies need the support of a strong digital strategy to:

• Attract, convince, convert and make customers fall in love with the product or service being offered. 
• Plan all the strategies and actions that help them generate leads and reach their target audience.
• Segment marketing campaigns to give value to each stage.

Before developing the steps that define the structure of a digital marketing plan, your company needs to be clear about its target audience, the channels in which it must be present, who its competition is, what they do, etc.

That is why, below, we will give you a breakdown of the best practices to develop a successful digital marketing strategy. You can check the digital marketing course in Bangla of Ghoori Learning to get better ideas. 

5 Do's in  Digital Marketing

In the digital age in which you live, having a website as a business is essential, not only to make yourself known to the public when they are looking for a business like yours on the internet but also to sell the products and/or services or inform the public about your business. However, it can be difficult for small businesses to fully understand the ins and outs of digital marketing, especially when you don't have a specialized team in this area to help you. 

But by taking a good look at your site and your business, and considering a few common mistakes to avoid, you could improve your online marketing, which will be the key to the success of your business on the internet and will attract local consumers.

1. Identify your target audience

Before you even start thinking about the right digital marketing campaign for your business, the first step is to define who your target audience is. So, the #1 do’s and best practice for designing a successful digital strategy is to identify the objective of your campaign, do you aim to acquire new customers, win back old ones or retain current customers?

The message of your digital campaign and the commercial offer must be adapted to your target audience, which is why correctly categorizing the audience will make this message forceful, relevant, and specific.

2. Develop a content marketing strategy

Creating quality content for your prospects, in addition to attracting them, allows them to move through a marketing funnel to boost your sales and the business in general. This is why content creation has become such an essential aspect of digital marketing.

Obviously, this content strategy must be accompanied by relevant content. In fact, creating relevant content is considered the most effective SEO tactic by nearly 72% of digital marketers.

Relevant content helps customers connect with the real benefits of important trends, products, or services. This content can be in the form of blog posts, articles, white papers, or webinars.

Don’t copy the same content across all platforms. One crucial thing that digital marketers need to be aware of is that every social network has a different audience. For example, LinkedIn and Twitter are for professionals, while Facebook is for sharing candid moments with friends and acquaintances.

The content of the website is generally aimed at readers who are looking for a more detailed reading of the subject. That's why it's important not to just randomly copy and paste your content onto these platforms. A digital marketer must first understand their audience and then write content on each platform based on that need.

3. Pay attention to SEO

As more and more people rely on Google search engines to answer all of their questions, search engine optimization (SEO) has become one of the most profitable areas of digital marketing. But you know that this is not an easy task.

Implementing SEO/SEM involves in-depth analysis to optimize search reach, understand the nuances of search algorithms, and learn the best content placement strategies. It may be necessary at first to hire the services of experts to build an SEO action plan, but once your team is sufficiently trained, you will see how these strategies can attract potential customers to the funnel with very little effort.

4. Lean on the data

Experts say that in a year, about 20% to 30% of email addresses become outdated. An effective digital marketing campaign relies heavily on the data itself; For this reason, it is necessary that before designing or implementing any digital marketing strategy, the data is cleaned and any inaccurate or obsolete information that the system may have is eliminated. Once the data is clean, it is time to start your digital marketing campaigns. 

This is an extremely important aspect in the world of digital marketing since with the information you collect will be able to make more educated decisions, whether with social networks or with a web page, and you will always have available analytics on the performance of your content. and about the visits that your website or social network account has. In the case of Facebook/Instagram, you will have the same portal, which is the Facebook creator studio.

In the case of a web page, you have a much more complete platform when it comes to statistics, you have Google Analytics. As said, these platforms will help you to have information about your users, information such as their age, gender, what city they live in, what interaction they had with your content, etc. 

This will help you to know what type of content is the most attractive for your potential clients, you must remember that you can have an idea of ​​what your potential clients care about, but the information is what will tell you what is most important, you are really interested, this also applies to products, with these platforms you will see which products are the best sellers, and thus devise a strategy to further encourage the purchase of your best-selling products, either by posting ads on social networks or with some strategy of email marketing.

5. Employ email campaigns and start social media marketing

Email is not an old-school tool, it is still a very valuable resource for generating leads, maintaining contact with customers, and selling more and better.

Of course, to achieve those results, you need to master the basics like getting emails to the inbox, writing a strong and engaging subject line, generating interactions in the message so the recipient can take the actions they want, etc.

Then, once you have chosen the social networks in which you will be present, first you must see what type of content is the most used in this social network, for example on Facebook a very popular social media site depends on engaging content, being more specific the posts are informative.

But making informative posts about anything will bring you leads, just by having eye-catching posts including texts, images, and videos. The posts always have to have the objective of encouraging your users to buy, to do this you will make content where you talk about your products and their benefits, information about the business that educates your potential clients, about the services you offer. Publish to help them to learn about topics that can help them grow their knowledge.

5 Don’ts in  Digital Marketing

In the age of online businesses, the competition to be on top of the game has also increased for brands. If you are a digital marketer and want to market your business successfully, you need to identify these issues and fix them early.

Here are common mistakes or don’ts you need to avoid to sharpen your marketing strategies while running a successful digital campaign. 

1. Don’t neglect your website

First of all, it is inconceivable not to have a website. The majority of consumers consult the internet to compare before making a purchase decision and to find out all the information that interests them about your company. Even if you are not very familiar with this universe or you consider it unnecessary, rely on the trends and specificities of the trade of this generation; you cannot escape it and the future of your business depends on it.

For example, your website will allow you to transmit your contact details, such as your email address, your telephone number, or your address. 93% of small businesses neglect their email address and 49% have their mobile number. By working on these simple details, you will quickly become a favorite and avoid sending your customers to your competitors.

It is therefore essential to regularly update your website, in order to make any necessary changes. In addition, it will show your customers that you take care of your business and your image and that you are up to date. If you also want to show your expertise, you can create a blog that you will update regularly.

Also, be careful not to overdo it. The visual of your website must remain simple and uncluttered, to highlight the important content. Try to be a little original on the homepage to draw the customer's attention to your site, without overwhelming them with too much visual information.

Finally, for the information on your site to be accessible to everyone, your site must be optimized for tablets and mobiles, considering that 67% of users buy on the phone.

2. Do not forget to use "Call to Action"

A call to action guides the customer through a process by telling him what to do. For example, if you want him to buy, you can see "Buy now", if you want him to contact you for a quote, you can see "Contact us now for a quote". These small sentences will give a sense of urgency in taking action in order to encourage the client to carry out the action that is expected of him.

3. Don’t overlook SEO metrics 

SEO is very important because it determines the relevance of your business in the web market. The content of your website must allow you to appear in the first results of the search page. Indeed, if someone is looking for a hairdresser near him, for example, he will surely not go beyond the first or second page of the search results.

Simple analytics tools like Google Analytics, console search, and a bit of common sense can help you detect what is and is not working on your website to improve it and boost its rankings. It is very important to analyze this data to be in line with what your customers expect from you.

Not having a well-planned SEO strategy with proper keywords could be a mess for you while trying to make your brand presence digital.

4. Don’t ignore social media presence

Overall, 83% to 94% of small businesses mismanage their social media presence. Just like the website, it is almost imperative to be present on these networks and to have good control over your image. This creates a new, more human communication window with the customer and also allows more content to be delivered. Either way, consistency is key.

If you create a page on a social network, you should not leave it abandoned, because that is what the customer will see who may think that your business is outdated. If you have a page, maintain it regularly. You may hear that you need to post at a specific time to get your content read; this is true, but the timetable for one sector is not the same as another. Publish your content when your readers are most connected.

Prefer to focus on a limited number of pages rather than embarking on a blog, a site, and several social networks. It is better to have less but to release content regularly and be able to respond quickly to people who contact you, without feeling overwhelmed.

Finally, don't see only through Facebook and limit your company's advertising. Remember that social media is about social, not commerce. 80% of content should be for social and only 20% for commerce.

5. Don’t set aside digital marketing management

If you are not interested or not very competent in digital marketing and you lack financial and human resources, you may make some mistakes.

Don't challenge yourself to manage your online presence on your own if you don't feel up to it. It is sometimes better to invest a little money to get help from a professional and to see these efforts subsequently rewarded with a significant return on investment. Be careful, however, to recruit the right person or delegate to someone competent in your company; failed marketing could do more harm to your business than no marketing at all.

You may also think that digital marketing is not useful, and that simply having a website is enough. Know that your product will not sell itself: like the window of a real store, you are in competition, and you must be able to put all the assets on your side to be noticed positively.

Conclusion

Being present in the digital world is essential for the growth of your business. Having social networks is one of the best ways to create a community with your customers. Creating quality content for your followers is important to educate them and keep them in touch with your brand. 

Having a website means that you will have another store/employee working all day every day for you. Use analytics platforms to get to know your followers and thus know what decisions to make. If you want to learn Digital Marketing from experts the course of Ghoori Learning will surely help you. Don’t forget to visit Ghoori Learning Blogs to get regular free updates.